The Marketing Journey for Drone Site Surveys
This was a journey like no other. This company came to market with a brand new company and a brand new idea that replaces existing technology. Surveyors used and still use a lot of outdated techniques to perform surveys at height. This often involved hiring expensive equipment and having people working in potentially unsafe environments. So we needed to find a creative way to describe the service to surveyors. Our creative team sat with the directors and formulated a strategy, with the company only having 1 way to reach out to marketing (the website) our job was crucial.
During the first few months, our workload was enormous putting the plan into place, however, rewards were low. Our work didn’t really start taking effect for the first few months (which is always the case when it comes to SEO). Take a look at the graph here that shows you exactly how search has grown this business. From 0 hits per day as the company was new, right up to 3000+ visits each month.
The first 12 months for the business came as a tough time. Opening up and then a worldwide pandemic almost halting work. However, our SEO work took effect and as the construction industry remained in operation, the business grew from strength to strength. New clients came along weekly at first and then daily, the first large client came through after a few months with a job directly from Google search. The value of this job was close to £20,000. However, it wasn’t long before Google started sending jobs like this on a regular basis.
During our work, we have grown the business and allowed the website to display national coverage. With a service page for every major area in the UK. With this, the company now appears top for any search phrase around their company and a lot of major cities for example, “drone surveys manchester”, we have the top position here.
Now the company grows every single day. With the company firstly starting with just 3 employees, they now have a team of 9 which will soon grow again. It’s safe to say, the directors at Drone Site Surveys are pleased with our work, which is continuing to this day. Take a look at the quote from one of the directors Anthony Carter below.