18 Oct What are the benefits of London Black Cab, Taxi Advertising
Can Taxi Advertising Work For You?
After making sure your web presence is sorted, we believe that Taxi Advertising is one of the most effective ways to spend your marketing budget within a structured campaign.
Taxis never sleep, they are constantly working and getting your message out for you. Branded liveried taxis almost scream your message out as long as they are branded appropriately. Think if you see a line of traffic, which vehicle stands out more than any other? It’s the taxi with advertising wrapping all around it. That could be your message that its shouting about.
Even with the rise of Uber and other private hire car firms, London Black Taxis still command our cities and town centres. This gives great marketing exposure for your brand.
Taxis also seem to have an unnatural ability to appear wherever there is a crowd. It’s not just train stations, airports and hospitals that they park outside. Concert venues, sports arenas, bars, nightclubs, and absolutely everywhere in between.
Taxi Advertising Pricing Options
There are surprisingly many flexible pricing options with taxi advertising allowing companies of any size to benefit. You can go from a fully liveried cab, right down to a tip seat advertisement. Other options include ½ taxi livery (supersides) or rear window advertising. There is even the potential to cherry pick drivers to become brand ambassadors. For not much extra cost, you could use these brand ambassadors as part of much wider campaigns. Potentially to collect clients for meetings, appear at events and even hand out flyers to passengers. As a result your business and its brand are ‘shouted out’ at every opportunity. There will be a pricing option that suits every marketing budget.
Governed by local councils, taxis have a set of rules that must be followed. Keeping a taxi clean and in good roadworthy condition is part of a drivers responsibilities. This ensures that your message is always shown to its best effect. It’s important that your message is generating the maximum exposure and in the most positive light. Different local authorities have different rules regarding branded taxis. We make sure that your company is fully compliant with the rules and regulations. This changes depending on which local authority rules we are working under.
Eco Friendly Taxi Advertising, the Future is Here
LEVC has recently unveiled its latest eco-friendly hybrid taxis. It will soon be possible able to advertise more environmentally and ethically than was previously possible. It could be sometime in 2018 that we could see electronic powered taxis on the streets of the UK.
Do you want a highly area focused, highly visible, message and want to shout about it day and night? Then you should contact us now for a tailored quote. We can start you off as a stand-alone marketing campaign. However, we can also get you engaged with a full marketing package which could include taxi advertising. This can really get your brand and business noticed.