SEO (Search Engine Optimisation)
Search engine optimisation or SEO for short is the process of raising your website up the rankings in search engines such as Google, Bing or Yahoo. This allows a website or business owner to gain organic (free) traffic from the search engines. We say it’s free because unlike Pay Per Click, there is no charge for every visitor your website gains from having a well designed and well-optimised site.
Benefits to your Business
When you undertake an SEO campaign for your site, you will gain more organic viewers and ultimately customers. Depending on your business sector, there will be vast numbers of people searching for your business without even knowing who you are or what you are called. E.g. if your company is a local car sales garage, people may search for cars for sale near me, but not know your company name or even know that you exist. If you have good quality SEO, your company will appear higher up the listings on Google. “Cars for sale near me” is searched for around 50,000 times a month, every month in the UK. This can generate many more views on your site and ultimately more sales and profits. If you don’t have an SEO package, it’s highly unlikely that you will benefit from this type of search.