19 Aug Is Your Website Mobile Friendly?
What Is a Mobile Friendly Website
We have asked the question, is your website mobile friendly? However, before we get into the depths of the question we must first help you understand what a mobile friendly website is. For a website to be considered as mobile ready it must display perfectly on a variety of devices. This includes all mobile phones and tablets such as iPads. By perfectly we mean the user does not need to zoom in or out to see all the content.
Why Is Mobile Important?
This is a common question we get from clients who feel they have the perfect desktop website. They may even be gaining clients and making money from their website. It’s a question we love to answer as it is very simple from a marketing point of view. There have been a lot of studies with regards to mobile usage but we will look to comscore.com who state that mobile traffic now counts for two-thirds over the overall internet traffic. If a business is converting it’s users to sales they are doing so with only one-third of the internet watching. Imagine the companies bottom lines with a mobile friendly website.
There are other pitfalls in not being mobile ready. Search engines such as Google have put together a mobile index. This mobile index will feature sites that are mainly mobile responsive. A site that is not visibly correctly on mobile will have a warning tag to the user in the search engine results “this website is not mobile friendly”. Your potential users will then be a lot less likely to click through and even see what you have to offer.
Do I Need a New Website?
This is another common question we have as clients are worried about the extra cost of having a new website designed. The short answer to the question is no you don’t need a new website. We can convert your existing website into a mobile ready website. This will mean that your content will not change and you can finally start capturing those users you couldn’t target beforehand.
However, we should point out some drawbacks of having your current site converted. If your website was not mobile friendly to begin with then the chances are your current website design is old and potentially outdated. You could also be suffering from poor site structure and a website not optimised to convert your users into sales. For this reason, we recommend having a new website designed instead of converting your existing website.
If we have touched on something that has made you think then contact us now to start the process. One of our sales team will then contact you to discuss all options to increase your business.