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Case study · Web design

A website that finally
matches the club.

A new on-brand website for the official charity of Birmingham City FC — designed, built and launched on the client’s own servers in just four weeks.

Client

BCFC Foundation

Launched

August 2025

Delivered in

4 weeks

Sector

Charity & sport

Web design

4-week build

Overview

Birmingham City FC Foundation is the official charity of Birmingham City Football Club, supporting adults and children across the region through sport, health, education and community programmes.

Its old website no longer reflected the Foundation’s professionalism or community focus, and sat too far from the wider club brand. Donations and events also sent visitors away to third-party platforms.

We designed, built and launched a new site on the client’s own servers in four weeks — one that feels part of the club, gives the Foundation its own voice and keeps supporters on its own website from first click to donation.

What we built

Club-quality, charity-first.

Every page had to feel unmistakably Birmingham City — while making it clear this is the Foundation’s own home, built around its programmes and supporters.

01 · Impact

The scale of the work, straight away.

34K people engaged, 32 programmes, 14 school partners and 8.8K hours of delivery sit directly under the hero — so families, partners and funders see what the Foundation achieves before they scroll.

02 · Structure

Four pillars, four clear routes in.

Football for All, Healthy Lives, Stronger Communities and Skills & Education group dozens of programmes into four doors, each leading to the camps, sessions and courses beneath it.

03 · Events

Fundraisers that live on the site.

Integrated events software publishes challenges like the Great Birmingham Run and Big Blue Jump on the Foundation’s own pages, with dates, venues and details in one place.

04 · Giving

Donations without leaving the site.

A built-in donation journey — single, monthly or annual, with Gift Aid calculated as you go — replaces the hand-off to a third-party platform and keeps the supporter on brand throughout.

Services delivered

On-brand website design

Setup on the client's servers

Integrated events software

Donations & publishing

Fully responsive build

Client-editable CMS

Mobile

Built for the touchline.

Parents booking holiday camps, supporters signing up for a challenge, fans donating on matchday — most visits happen on a phone, so every template was designed mobile-first.

The project

Big brief. Four weeks.

Designing, building and launching in a matter of weeks meant every stage had to move quickly — without losing anything along the way.

Brand

On-brand, but its own

Closely connected to Birmingham City FC, while making it clear visitors are on the charity’s own website.

Timeline

Weeks, not months

Planning, design, development, integrations and testing, all compressed into a focused four-week schedule.

Deployment

Launched on the client’s servers

A different set of technologies, access requirements and hosting considerations — navigated quickly to deliver smoothly.

Result

A stronger home for the Foundation

A fully functional, on-brand platform that supports the Foundation’s work in the community.

The result

Designed, built and launched on the client’s own servers — in four weeks.

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A website that finallymatches the club.